Hi, I’m Annabel. A London-based Art Director & Designer with experience in brand identity, motion graphics & brand strategy.

My Services

  • Art Direction

    Creative direction that brings clarity and cohesion to brands, campaigns, and content. From shoots to rollouts, I guide aesthetic and visual tone from concept to final execution.

  • Brand Identity

    Bold, strategically driven design systems that define how brands look, feel, and communicate. I create visual identities that are built to scale across digital, print, and motion.

  • Motion & Video

    High-impact, story-led motion design that drives attention and engagement. From animated content to video assets, I craft visuals that perform across social, campaigns, and digital platforms.

  • Culture & Entertainment

    Design that moves with culture. I create performance-ready, scroll-stopping visuals for social, editorial, and entertainment brands built to engage diverse audiences across formats.

  • Events & Experiential

    Immersive creative for live environments - think stage visuals, pop-ups, and brand activations. I design experiences that transform physical space into brand storytelling.

  • Wellness & Lifestyle

    Design rooted in purpose, clarity, and calm. I work with brands in the wellness, fitness, and lifestyle space to craft visual identities that resonate, from tone of voice to typography.

“ Working with Annabel was a game-changer for us at Popcorn Shed. Her strategic guidance gave us real clarity on our brand voice helping us articulate who we are, what we stand for, and how we speak to our customers.

Annabel has a rare ability to distill complex ideas into simple, powerful brand direction. Her advice was thoughtful, actionable, and perfectly tailored to our business. We now feel much more confident and consistent in how we present ourselves and that’s all thanks to her.”

– Laura Jane, Director, Popcorn Shed