Marquee TV
The Project
Marquee TV is a streaming platform for the arts. I worked with them to help refine their brand creative and strategy in order to gain awareness and subsequently subscribers to their platform. They want their visual identity to be bright and modern, captivating to speak to a youthful audience with an interest in the arts.
Role
Art direction, content creation.
Consumer Types
The brief here was to create a series of ads that engaged different types of potential users, from art aficionados to beginners. We wanted to tie in Marquee TV’s key tentpole titles with a striking copy in order to showcase a breadth of content and also capture the attention of those seeing the ads.
Brand Video
The brief was to create a video that could be used across various digital placements in order to showcase the breadth of content on the Marquee TV platform. The brand video was also cut down and repurposed for different platforms.
New Year, New World
Post-lockdown we worked on a campaign that celebrated the opening of the world again. This video creative paired striking clips from content with bold typography.
New Year, New You
As part of the New Year, we were briefed to come up with a new set of creative. Our approach was to take inspiring quotes and pair them with artwork from key titles available on the platform. We wanted to keep this consistent with the creative direction we had taken for previous ad creative.