Melody VR X Wireless Festival

The Project

Melody VR partnered with Wireless Festival to stream the festival live in virtual reality, and it was our job to deliver a co-branded idedinty. The challenge with this project was the tight turnaround time of 5 weeks, to get around this, we kept the co-branding simple, ensuring it will translate into both traditional 2D and virtual reality. Another consideration in the digital creative was the Wireless Festival branding, which had already been created.

Deliverables

Co-branded logo, a broadcast package in 2D and VR, out-of-home creative, digital social ads, and content for artists to use to promote the festival on their own platform.

Role

Art Direction, co-branded logo, motion graphics, OOH

Here you can see the festival highlights in VR: