Aveda Congress

The Project

Aveda wanted to create a fully immersive experience that awakened the senses—combining scent, touch, and motion to transport the audience into the heart of nature. Working closely with their Creative Director, we developed a vibrant visual concept inspired by nature, dance, and fashion. The result was a captivating multi-sensory show where flying butterflies, tactile elements, and large-scale visuals made the audience feel as if they were stepping inside the screen.

Deliverable

Large-format motion graphics displayed seamlessly across a four-screen wraparound installation.

Role

Project lead - delivered the winning pitch, led the motion design execution, and directed a team of freelance collaborators.