Sci-Fear Season

The Project

To celebrate a new season of horror and science fiction on The Horror Channel, we delivered a Sci-Fear campaign, showcasing four new titles. The campaign revolved around Emily, the face of the Horror Channel, she was given a science fiction treatment. In order to integrate Emily into this creative we had a shoot day to capture video and still footage.

Deliverables

Broadcast package, social video, magazine ad, out-of-home creative.

Role

Creative direction, VFX, social video creation, assisting with photography on the shoot.

Print Ad:

Logo Exploration:

Initial concept designs: