Unilad Rebrand

The Project

Rebrand to modernise and standardise Unilad’s creative output to stand out in the busy digital environment. The challenge with this project was coming up with a visual hierarchy for the main Unilad brand and all of its verticals. I also took the opportunity to re-make all of the logos for each vertical ensuring they all have even spacing and padding to ensure they translated well when being resized (both larger and smaller), as well as including a template for any new vertical. This took 4 months to turn around, including companywide training.

Deliverables

Full suite of brand assets, static and video templates to speed up workflow, logo re-design and construction, colour palettes

Role

Lead designer, art direction.