Melody VR X Wireless Festival
The Project
MelodyVR partnered with Wireless Festival to live-stream the event in virtual reality, and I was brought on to lead the creative direction for a fast-turnaround co-branded campaign. With just five weeks from brief to delivery, the challenge was to create a flexible visual identity that worked seamlessly across both traditional 2D assets and immersive VR content. The creative needed to complement the existing Wireless Festival brand while introducing MelodyVR’s aesthetic in a bold, recognisable way.
Deliverables
Co-branded logo design, broadcast graphics package (2D and VR), out-of-home visuals, social media ads, and digital content for artists to promote the festival across their own social platforms.
Role
Art direction, co-branding, motion graphics, out-of-home creative, and cross-platform visual execution.
Social videos
Take a minute to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.
Highlight Reels
Daily highlight reels were captured to allow viewers at home to relive the excitement of the festival. Custom graphics packages were developed to streamline the editing process, ensuring quick turnaround and ease of use.
