Beverly Hills Cop Axel F | Netflix

The Project

To celebrate the launch of the new Beverly Hills Cop movie, Netflix challenged us to create a high-impact stunt that would generate serious buzz. Tapping into 80s nostalgia, we brought the streets to life with an unmissable activation. Passersby were invited to press a giant play button - unleashing one of the world’s most iconic anthems, back and louder than ever before.

Deliverables

Giant Boombox Installation – A fully custom-built, oversized 80s-style boombox designed to grab attention, serve as an interactive centerpiece, and amplify the nostalgic theme of the campaign.

Cross-Platform Promotional Video – A dynamic hero film capturing the stunt in action, optimized for social, digital, and broadcast channels to drive reach and engagement across audiences.