Marquee TV

The Project

Marquee TV is a streaming platform dedicated to the arts - from ballet and opera to contemporary theatre. I was brought in to help refine their visual identity and campaign strategy, with a focus on driving awareness and attracting a younger, culturally curious audience. The goal was to modernise their creative direction, making it bold, vibrant, and accessible without losing the brand’s artistic credibility.

Role

Art direction, content creation.

Consumer Types

The brief was to create a series of ads that spoke to a range of potential viewers - from seasoned art lovers to curious newcomers. Each concept paired Marquee TV’s flagship titles with bold, attention-grabbing copy to showcase the platform’s depth and appeal across a wide audience.

Brand Video

The brief was to produce a brand video that highlighted the breadth of content available on Marquee TV. Designed for versatility, the video was adapted and cut down for use across a range of digital platforms and placements.

New Year, New World

Following lockdown, we developed a campaign to celebrate the reopening of the world. The video creative combined dynamic content clips with bold, expressive typography to capture a sense of optimism and cultural reawakening.

New Year, New You

To mark the New Year, we were briefed to develop a fresh creative concept that aligned with the brand’s existing direction. Our approach centred on pairing inspiring quotes with striking artwork from key titles on the platform - creating a series that felt uplifting, thoughtful, and visually consistent with previous campaign work.