Melody VR X Wireless Festival
The Project
MelodyVR partnered with Wireless Festival to live-stream the event in virtual reality, and I was brought on to lead the creative direction for a fast-turnaround co-branded campaign. With just five weeks from brief to delivery, the challenge was to create a flexible visual identity that worked seamlessly across both traditional 2D assets and immersive VR content. The creative needed to complement the existing Wireless Festival brand while introducing MelodyVR’s aesthetic in a bold, recognisable way.
Deliverables
Co-branded logo design, broadcast graphics package (2D and VR), out-of-home visuals, social media ads, and digital content for artists to promote the festival across their own social platforms.
Role
Art direction, co-branding, motion graphics, out-of-home creative, and cross-platform visual execution..
Here you can see the festival highlights in VR:
