Sci-Fear Season

The Project

To launch a new season of horror and science fiction on The Horror Channel, I led the creative for the Sci-Fear campaign—spotlighting four new titles under a bold, unified concept. The campaign centred around “Emily,” the channel’s on-screen ambassador, who we reimagined with a sci-fi aesthetic to bridge genres. I helped direct a shoot to capture video and stills, ensuring we had the right material to bring this transformation to life across multiple formats.

Deliverables

Broadcast graphics package, social video edits, magazine advert, and large-format out-of-home creative.

Role

Creative direction, visual effects, social content creation, and on-set support during the live shoot.

Print Ad:

Logo Exploration:

Initial concept designs: